Project
Modular Weather App
Client
The Weather Company
Category
[Art Direction]
[Design]
✨ TWC — Modular Weather App OVERVIEW A conceptual weather product exploring how data, insight, and user needs can be distilled into a calm, minimal interface. The work focused on early product definition, shaping foundational user journeys and experience frameworks to inform future design direction. THE APPROACH Through UX exploration, information architecture, and interaction thinking, the project examined how complexity could be translated into clarity. The design language prioritized focus, readability, and emotional calm—creating an experience that feels intuitive, lightweight, and quietly intelligent. THE OUTCOME A foundational experience framework and visual system establishing direction for future product development—demonstrating how thoughtful structure and restraint can transform data-heavy tools into meaningful daily experiences. FOCUS • UX exploration and product definition • Information architecture and system structure • User flows and interaction design • Minimal visual system development
Marketing Director: Roy Roswell









