Small Business Playbook & Culture Report

✨ Otter Media Small Business Playbook & Cultural Report OVERVIEW We developed a comprehensive social media playbook to support small businesses navigating the challenges of COVID-19. The initiative provided a complete guide and template toolkit designed to help brands maintain visibility, communicate effectively, and grow their audiences during a period of global disruption. Alongside the playbook, we created a visual editorial guide exploring how lifestyle and culture evolved in the post-pandemic landscape—translating research and insight into a bold, illustration-driven storytelling system focused on clarity, accessibility, and impact. THE APPROACH The work combined research, editorial strategy, and visual design to distill complex cultural shifts into actionable guidance for small businesses. An expressive illustration system and structured editorial framework ensured the content remained engaging, easy to navigate, and widely adaptable across digital channels. THE SOLUTION A unified editorial and visual toolkit empowering small businesses with practical communication resources—while capturing the broader cultural transformation shaped by the pandemic. SCOPE • Editorial design and information architecture • Cutomizable digital and social media asset toolkit