2015 NFL Draft Event Concept & Decor

✨ NFL Draft 2015 — Creative OVERVIEW In 2015, the NFL Draft returned to Chicago in celebration of its 50th anniversary—marking a historic moment for the league and the city. The project focused on establishing a comprehensive visual style guide to support branding across venues, fan experiences, and broadcast environments. THE CHALLENGE The event required a cohesive identity capable of scaling across architectural environments, live fan activations, promotional materials, and digital media—while honoring the legacy and significance of the milestone year. THE APPROACH We developed a unified visual system designed to translate seamlessly between physical space, print collateral, motion, and on-screen experiences. The direction balanced heritage and modern energy, ensuring the Draft felt both celebratory and forward-looking. THE OUTCOME A comprehensive event identity and style guide enabling consistent storytelling across the Auditorium Theatre at Roosevelt University, Grant Park fan experience, promotional campaigns, collateral, and digital/video components. SCOPE • Event visual identity and style guide • Environmental and venue branding • Promotional and print collateral • Digital and motion graphics assets