Visual Identity

✨ Smartwater — Visual Identity OVERVIEW In collaboration with the agency Hatch, we partnered with Coca-Cola to establish a stronger visual foundation for its leading premium bottled water brand. The objective was to deepen emotional resonance with the target consumer while preserving the brand’s established sense of quality, clarity, and premium distinction. THE APPROACH Working closely across teams, we explored how visual identity, system structure, and brand expression could evolve without compromising recognizability. The direction focused on balancing emotional warmth and refined minimalism—ensuring the brand felt contemporary, cohesive, and globally relevant within the existing ecosystem. THE OUTCOME A refined visual identity and application framework that strengthens consumer connection, premium perception, and brand consistency across touchpoints. SCOPE • Refined visual identity development • Alignment with the current brand ecosystem • Design system applications and rollout