Brand Identity + Design System

✨ Sketchy Brand Identity + Design System OVERVIEW Sketchy is a visual-first learning platform designed to make complex information memorable through the method of loci. The brand needed to feel bold, energetic, and credible while scaling across an expanding product ecosystem. THE CHALLENGE As the company grew, Sketchy’s visual identity lacked consistency and flexibility. The brand required an adaptive design system capable of supporting diverse educational content while remaining distinct, cohesive, and instantly recognizable. THE APPROACH We reimagined Sketchy’s visual identity through a modular, flexible design system that balances the richness of its character-driven IP with clarity and scalability. The objective was to create a unified visual framework that could extend seamlessly across platforms without losing the brand’s vibrant, illustrative personality. THE SOLUTION A comprehensive rebrand anchored by a bold visual identity and a scalable design system—enabling consistent storytelling across product, marketing, and experiential touchpoints. DELIVERABLES • Reimagined visual identity system • Brand guidelines and core design framework • Digital and social campaign templates • Marketing and educational collateral • Environmental graphics and event branding *DDX was developed as part of Sketchy’s enterprise product vertical.